(a) No licensee shall use any advertising, whether printed, by radio, television,
display, or of any other nature, which is not accurate in all its material particulars,
or which misrepresents merchandise, including its use, trademark, grade, quality,
quantity, size, origin, material, content or preparation, or credit terms, values,
policies or services; and no licensee shall use advertising or selling methods which
tend to or actually deceive or mislead the public. When any advertisement refers to
deferred payments, such advertisement shall state whether such deferred payments are
weekly, monthly or semimonthly payments. No licensee shall use advertising which refers
inaccurately in any material particular to any competitor or any competitor's merchandise,
prices, values, credit terms, policies or services.
(b)
No person holding a license under this chapter or a license under Minnesota Statutes,
Section 168.27, and selling a motor vehicle in the City of Minneapolis shall use any
printed advertisement unless such advertisement prominently displays the person's
registered trade name or his permanent state motor vehicle dealer's number. (Code
1960, As Amend., § 357.170; 77-Or-081, § 9, 4-29-77; Pet. No. 251179, § 197, 12-29-89)
